784 Park Avenue at 74th Street
Circa 1930 // ARCHITECT: Emery Roth // BUILDER: Bing & Bing Construction
I usually refer to 784 Park Avenue as Emery Roth holding his own on “Candela Alley”. This building is on the stretch of Park Avenue that has the highest elevation, and therefore some of the greatest views from the upper floor apartments. Park Avenue from 70th Street to 75th Street outstrips most of Fifth Avenue in prestige. Unlike Candela, who uses red brick on all of his buildings on this stretch of Park (except at 740 which is all limestone), Roth clads his building in a grayish brick above a rusticated stone base. I think he uses this color palette to differentiate his buildings and imply an all-stone structure.
The typical floor is comprised of three apartments, a seven-room, an eight-room, and a corner ten-room duplex, all nicely appointed. The ten-room duplex locates the Library in a quiet corner of the apartment, and has a huge Maid’s Room sized storage room. Of course, the top of the building has several amazing penthouses with set-back terraces.
WHAT A BUYER CAN EXPECT TO PAY: A seven room on a lower floor will cost around $3M+, and a ten room duplex anywhere from $7M and up